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suzzer99 · 04-16-2024, 08:19 PM

I guess I just don’t understand podcast economics. I thought the whole point with Podcasts is that they take almost no overhead to create.

It’s not like a network canceled your TV show. Can’t they just throw the podcast up on their own? Is it a dirty little secret that podcasts are wildly unprofitable? Are they just loss leaders for some larger company ambition?

Even if it’s just a vanity project to get your brand out there and keep from fading into obscurity, isn’t it still worth it for these guys to spend a few hours a week putting out a podcast? Are they only doing it if they get paid a salary?

04-16-2024, 08:19 PM	#18
suzzer99 In Search of a Life suzzer99's Avatar Join Date: Jan 2010 Location: L.A.	I guess I just don’t understand podcast economics. I thought the whole point with Podcasts is that they take almost no overhead to create. It’s not like a network canceled your TV show. Can’t they just throw the podcast up on their own? Is it a dirty little secret that podcasts are wildly unprofitable? Are they just loss leaders for some larger company ambition? Even if it’s just a vanity project to get your brand out there and keep from fading into obscurity, isn’t it still worth it for these guys to spend a few hours a week putting out a podcast? Are they only doing it if they get paid a salary?
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