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Oh, and you've heard of 'love to hate.'
This I'd characterize as 'hate to love.'
It's broad and predictible, but well executed, so that you know the zinger like 10 seconds ahead of time, but still laugh at it.
It's classic sitcom or tired sitcom, based on your degree of cynicism, but it's being executed as well as we've seen since Everybody Love Raymond.
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