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I had the pleasure of running "Avatar" in IMAX 3D. In that format, with what was then cutting-edge computer graphics, it was amazing. It felt like you were there. The colors, the 3D, the whole world they created. The story? "Dances With Wolves" meets "Ferngully", it was a perfectly acceptable story for a leftist tree-hugger like myself.
But it was a one-shot. It's amazing success is not the kind of thing you can recreate. The technology is no longer fascinating. The story cannot be retold. Even the most ardent lovers of the first film really don't give a shit about the characters. Not to mention the first film is already EIGHT ****ING YEARS OLD. And if December 2020 is accurate it'll be ELEVEN years in between films. It's going to bomb, and bomb tremendously.
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