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So here's what I think the problems are.
The CW definitely aims towards teens and girls so their storylines do have a lot of angst and romance in them. But the problem is more the nature of the characters themselves. Everyone knows that Marvel's characters are more flawed and thus more relatable. The DC characters are very one-dimensional and always have been. Aquaman lives underwater, Flash can run fast, Green Arrow uses arrows, blah blah blah. The only character who isn't one-dimensional is Batman, which is why IMO he's so popular. So when you start to try to give these characters backstory and delve into personal lives and try to give them complicated relationships, it starts to seem very soap opera-y and unnecessary.
Couple that with the very one-dimensional "heroes vs. villians" plotlines and it just becomes very tiresome very quickly. And then you can throw in some lazy writing and repetitive plotlines (e.g. Oliver and his island, Barry and time travel and his future disappearance).
Oh, and did I mention that TV just doesn't lend itself that well to superheroes? It's one thing to have an expensively-produced star-powered 2-hour theatrical movie full of special effects; it's entirely another to have a low-budget weekly show where you need to kill a lot of time. Jason Momoa and Gal Gadot will get the edge there every time.
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