Quote:
Originally Posted by JD10367
It's really depressing me, 'cause this is easily the Best Film No One's Seeing in a long time. I've got about a dozen people in my IMAX right now. What a shame. Another underrated film (along with "Kung Fu Panda" and "The Iron Giant") that people will discover on video and say, "Boy, I wish I'd seen this on the big screen"...
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Looks like the good word is getting out. Its holding really well..
http://www.boxofficeguru.com/weekend.htm
The big story this weekend came in third place where the 3D animated film How To Train Your Dragon witnessed a remarkably low 13% decline in its third round for an estimated $25.4M gross boosting the 17-day total to a terrific $133.9M. Short-sighted film industry watchers and impatient Wall Street investors prematurely dismissed Dragon and DreamWorks Animation after its less-than-stellar opening weekend two weeks ago. The company's stock dropped 8% on the first trading day after the debut with analysts lowering their estimates for the final domestic take to just $152M. Dragon will now crush that mark next weekend and looks on course to break the $200M barrier too becoming the second biggest 3D toon of all-time behind just the $293M of Up.
Beating Pixar's Oscar winner may not be possible, but outgrossing other competitors like Monsters vs. Aliens, Ice Age 3, and Cloudy with a Chance of Meatballs makes Dragon a powerful performer. The PG-rated film was indeed slow out of the gate, but amazing word-of-mouth coupled with school holidays for spring have made Dragon the must-see film for kids and parents. Competition for families and 3D screens remains extremely light for the next five weeks so the Viking pic's strong run should continue. Reaching $250M cannot be ruled out at this point given the road ahead since Dragon will be able to earn at least five times its opening figure, if not more.