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Look at this way.
The officials aren't incentivized in any way to be impartial, to be accurate, or to be unobtrusive.
There's virtually no punishment for "screwing up" and the only reward they get for "doing a good job" is getting to be on all star crew for the playoffs.
In fact, the SB crew was exactly that - a bunch of individuals being "rewarded" for a job well done during the regular season.
If they NFL paid the refs by the same standards that the teams paid players, we wouldn't see half of this crap.
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