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Originally Posted by mr. tegu
They paid $110 million for the game. So at 5.99 per subscription they need a little over 18 million subscription payments from this to break even. They definitely won’t get 18 million individual subscriptions but I’m guessing they are counting on people forgetting to cancel or people just keeping it to make this worthwhile.
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They'll make plenty off of advertising and cross promoting NBC shows. And 1 customer that stays on is worth $72 per year, and more subscribers means pumping more money into content which can help attract more subscribers. I hate hate hate it but there's a bigger game here for them.
I get why NBC is doing it. But it's bullshit for the NFL to do it.