Quote:
Originally Posted by chiefzilla1501
Women and especially girls absolutely watch women's soccer. Nike sells a shitload of women's jerseys. It is a money maker. Not only are world cup ratings outstanding for the US, they're pulling in good attendance for meaningless exhibition games. They won't capture as many men but they don't care nor do they need to.
And it's not just about pure ad revenue. Did you know the sports bra market is $43b and has a 12% cagr (growth rate). It's expected to double in a few years. It's doing to women's apparel what tiger woods did to golf. It created a whole new category. Girls who weren't playing any sports are now buying cleats and jerseys and sports bras and all kinds of soccer shit. More importantly, it's great for advertisers. It's less eyeballs but they're extremely targeted. Women's brands can specifically target women and don't have to compete with other sports for eyeballs. Ive never watched a womens pro game but can assure you soccer mom's of soccer girls have.
A lot of what you're saying is where MLS was decades ago. Everyone said MLS would never catch on in the US. It's amateur soccer versus European leagues. It took years of shedding shit markets, building new stadiums, expansion,changing ownership, investment... Buying up big salaries even when the attendance wasn't there. Luxuries Nwsl was never afforded. but we're seeing it start to materialize. West coast teams are pulling 15-20k. Kc is building a new stadium because they're filling their current one. Can't really judge the product when they haven't put the love into it. But the growth potential is absolutely there
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In the UK the only club with anything approaching a decent attendance for women's soccer is Arsenal. Clubs like Liverpool average less than 5,000 attendance, and there IS a concerted effort to market this. People, including men, increasingly watch the national side and make no effort with the domestic league. Yes, we can market it more, but a)the product needs to keep improving and b) probably more women need to actually be interested rather than tell us to be.