Quote:
Originally Posted by Kiimosabi
lol at Iowa fans out there hating KU in the Big 10. I'm honestly sitting here trying to think what their mascot is.
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Their athletic budget was $149m in 2020 compared with $89m for KU. Just to give you an idea of what having a relevant football program will do for you.
My point is that football is about 80% of the discussion because that's what moves the needle the most on revenue.