[Buehler445]

Originally Posted by DaneMcCloud

FYI, Netflix has 160 million subscribers worldwide, which has taken more than a decade to accumulate. Disney+ had a "soft" launch and expected somewhere between 5-6 million consumers the first month. Disney underestimated the demand and instead of 5-6 million, more than 10 million signed up the first day.

Disney was hoping to have somewhere around 25 million subscribers by 2024 but there are some estimates that say they've already hit that number with the Verizon tie-in so now, the estimates are around 50-60 million by 2024.

The real kicker here is that Netflix doesn't release their streaming numbers to anyone or any organization (which is quite frustrating to composers like me that have music on numerous Netflix programs, but that's another issue altogether). That includes ASCAP, BMI, SESAC and every other Performing Rights Organization in the world along with SAG, WGA, PGA and the DGA. So the bottom line is that no one outside of Netflix truly knows their actual streaming numbers.

Outside analysts use "Demand Expressions" to determine streaming numbers and unlike an Adult-Oriented show like The Witcher, The Mandalorian is directed at adults and kids alike (with a large segment of the Disney audience under aged for Google Searches). Since a portion of The Mandalorian's audience isn't old enough or doesn't have access to internet connected devices, the numbers when compared to an Adult-Oriented show can be misleading at best and off by millions at worst.

Great post.