Its all about the competition, and that's the biggest load of BS.
People would be amazed how quickly things changed when Google Fiber came to the area. The other providers literally knew what addresses had access to GF, and the speed and price was drastically different (I actually went with Time Warner for a bit and during a conversation with them, the guy questioned some of what I was getting until he said "ohhh, you are in a Google Fiber neighborhood, now I see why"
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