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Originally Posted by Just Passin' By
Marvel ran lead up movies to the big finale. The question is whether that's sustainable in a post-crescendo, almost completely changed, wokeverse.
Hell, Star Wars 7 made huge gate, too. It hasn't been sustained, though, and that's the issue with franchises.
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Ant-Man was a lead up movie too, and Captain Marvel lapped him 4 times at the box office.
You need to wrap your head around the fact that despite the fact you really do not like the actress, the character, the movie, and/or nonwhitedudes, she’s super popular right now and, whatever her next box office return is, it’s likely to be bigger than every Captain America, Thor, and Iron Man movie again. Stop making excuses for it.