[DaFace]

Originally Posted by alnorth

Washington has decided to rename itself to...... just Washington, for now. Pending their decision on a new name.

Effective immediately, Washington will call itself the “Washington Football Team”, pending adoption of a new name, sources tell ESPN.

This is not a final renaming and rebranding for team; this is the name it wants to use until pending adoption of a new name in the future. pic.twitter.com/sBs0Uo0ICm

— Adam Schefter (@AdamSchefter) July 23, 2020

Who could have seen it coming...?

Originally Posted by DaFace

If I had to put money on what happens THIS SEASON, it's actually this. (Well, no logo at all, but just calling themselves the Washington Football Club or whatever.) People always think that rebranding is easy, but it's REALLY complicated - particularly when you've got a trademark troll sitting on some of the better choices.

It'll take months to sort through the name alone, let alone getting a logo and associated branding in place that you don't regret in a year. After that, they have to print new signs, business cards, modify uniforms...it's a lot.

I was surprised when they said they wanted to get it done this year because it's just not that easy most of the time.