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A 17th game is adding six percent more advertising revenue while the players are only getting 1.5% more of the total pie. The owners are still coming out far ahead under this proposal, because they don't assume any extra risk.
Example: 10bn a year in TV contracts (for the sake of it being an even number)
Players get 4.7 billion
Owners get 5.3
Now, a 17th game adds an extra week
TV Contract 10.6 billion
Players get 10.6*0.485=5.141 billion
Owners get 10.6*0.515=5.459 billion
The players get 441 million more, the owners get 159. But for the owners, it's pure profit. A lot of these guys can't survive a 16 game schedule.
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