Quote:
Originally Posted by Mosbonian
But here is the question I would have....I know $11B is a big number and everyone touts that. But what were the expectations
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The 2017 box office ticket sales were down 4% compared to 2016. It peaked in 2002 and we'll likely never see that many tickets sold again.
As for expectations, Disney came in a minimum of $250 million short of expectations (The Last Jedi) but they still earned the most of any film division in the world.
Quote:
Originally Posted by Mosbonian
could it have been even larger if theaters appealed to the larger masses.
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$11.1 billion in ticket sales represents an appeal to customers. As for the theaters appealing to the "larger masses", I'm not quite sure what you're asking.