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Heard a great interview with Leigh steinberg, mahomes agent. Important to remember that mahomes is keeping his endorsements at a minimum for 2 years before they really let him loose. The NFL has to know this too.
Mahomes is so far from where he will be as an nfl brand. He's as popular as we've seen in Kansas city but the guy has steph curry potential in terms of marketability. And the NFL hasn't had a ton of marketable superstars so that's a huge deal. The super bowl is his kickoff party. He's going to be more than a household name in a few years.
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