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There’s no selection for creative director, so Advertising Manager: 3.9%. BUT automation around my job has made my job less fun and more tedious, overall. Especially for young employees. Used to be we made mostly TV commercials, radio and billboards and print. The stuff was around for a month or more. It had to be considered. Crafted. It had to command attention. Now we have to make 12-100 times the ads in the same amount of time, to spread across social media. They come and go in a day. Bots serve different versions of ads to different people, based on what website they’re visiting, or social platform they’re on, and what they like on those platforms. So we have to write dozens of headlines, often create dozens of visuals etc. it’s quantity over quality a lot of the time.
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