[BigRichard]

Originally Posted by DaFace

That's a pretty easy one to Google. There are a number of studies that have been done, and they are all in the same ballpark. Here's one done by Nielsen.

http://www.comicsbeat.com/market-res...le-comic-fans/

That doesn't say it came from Nielsen. It says DC attempted to do market research with Nielsen. It doesn't even state their results.

The numbers they are getting are from Facebook. From the paragraph previous to the one stating the stats it almost sounds like they are including comics and graphic novels as being counted here.

Doing research on Facebook is not doing true research. They don't even say how they are getting their numbers.